Eric Adler Research -- Award winning Research, Sales, Training, and Strategy Consulting

    Welcome To Eric Adler Research

Eric Adler Research (EAR) consultants provides research, sales, training, intelligance, and strategy consulting services to the television broadcast, cable, associated media industries and advertisers utilizing these media.  

With 20+ years of market and media research experience, Eric Adler is a recognized industry leader who has years of experience working with customers to build their franchises. Eric Adler is a former Director of Sales and Marketing, Panel Quality Director, Product Manager, and Strategic Planner for Nielsen. He has an in-depth understanding of national and local ratings methodology and technology as well as a comprehensive understanding of the media industry. He also has extensive expertise in the Hispanic marketplace and measurement of Hispanics. With strong customer focus, Eric was a recipient of the Dun & Bradstreet Customer Focus Award.

As a result of Eric Adler’s longstanding tenure with Nielsen, he has developed solid relationships with industry leaders and persons inside Nielsen that serve as additional resources to the Eric Adler Research team. In addition, Eric is located in the Tampa Bay area, the home of Nielsen’s Global Technology and Information Center which gives our clients the added bonus of not having to pay travel costs for our attendance at diary/change-line reviews or other Florida based meetings.

EAR takes a “tailored approach” to consulting, to provide services that “custom fit” to your needs. We become a part of your team and involve all so that our knowledge becomes your knowledge. Here are examples of how we help your business: 

·         Research Director

·         Marketing and sales strategy support

·         Nielsen Data Expertise - Experienced in working with IT folks to help develop systems based on Nielsen data.

·         Develop training programs for sales and research departments.

·         Analyze data and develop presentations to emphasize your network/station strengths

·         Selection and interpretation of analyses to highlight network/station strength

·         Understanding your core audiences and how to reach them

·         Identification and implementation of best practices for sales and research staff

·         Monitor the vendor sample characteristics (national, local) to keep you and the vendor aware of deviations or deficiencies.

·         Evaluation of sample quality

·         Evaluate current vendors price/performance. Look at alternatives where appropriate

·         Strategies for reaching Hispanic audiences

·         Data mining

·         Nielsen methodology overviews

·         Analysis of demographics and geography nationally or in your market

·         Keeping your teams up to date on market and industry trends

·         Act as Nielsen liaison

·         Assist with contract negotiations with Nielsen and other vendors

 

 Let us show you the intelligence, insight, and innovative strategies that Eric Adler Research can provide for you. Please contact us at 917-267-2510 or email ericadlerresearch@gmail.com